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Nike launch their Olympic colourway collection

Here's your first look at the shoes you'll spot the athletes wearing this summer.

To celebrate the Tokyo Olympic Games this summer, Nike has launched their ‘Rawdacious colorway palette’ – a combination of white as a primary, with components of pink blast, total orange and bright crimson. Here’s your first look at the new collection:

Nike say the shoes, with a white base and bright colours over the top, symbolises and celebrates returning to sport after the hardships of the pandemic. Martha Moore, Nike VP, Central Color Product Design, said, ‘Color has the nuanced ability to invite both reaction and reflection at once. You see a color, and you immediately react in a certain way. Color can also open the door to history, connections to other disciplines and to memory. In creating this year’s palette, we worked to consider color holistically to best represent a moment in time.

Footwear included within the colourway update are:

  • Air Zoom Alphafly NEXT% -which we are likely to see Kipchoge sporting in the men’s marathon
  • ZoomX Vaporfly NEXT%2 
  • Air Zoom Maxfly – a new running spike, with a full-length carbon fly plate. These will likely be worn by Dina Asher-Smith at the Olympics. She was recently spotted wearing the Maxfly at the British Championships, running her second personal best in the 200m. 
  • Air Zoom Superfly Elite 2 
  • Air Zoom Victory 
  • ZoomX Dragonfly 
  • Air Zoom LJ Elite – a new shoe designed for elite long jumpers.
  • Pegasus 38 
  • Invincible Run

All shoes will be available on the Nike website (nike.com).

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