New Balance Becomes Official Sponsor of London Marathon

Global athletic leader New Balance has signed on to become the official shoe and kit sponsor of the Virgin Money London Marathon.

The sponsorship deal also includes other events organised by London Marathon Events Ltd, including the 2018 Vitality Westminster Mile, the Vitality London 10,000, the Standard Chartered Great City Race and a new half-marathon in London: The Big Half.

New Balance, which also has a similar agreement with the New York City Marathon, has a long history with the London Marathon. The company was the shoe and kit sponsor in the early years of the London Marathon during the 1980s.

Tom Carleo, Vice President of Running at New Balance, says, “We are eager and excited to begin our long-term sponsorship with London Marathon Events and the charities they support. The values, history and vision of the two brands have amazing synergies. Together we will bring energy, creativity and passion to the world class events that the London Marathon team has created.”

The 2018 Virgin Money London Marathon will take place on Sunday 22 April 2018. For more information, visit virginmoneylondonmarathon.com

For a chance to win an entry to the 2017 New York City Marathon in November for you and a friend, visit http://bit.ly/2qd7Toe


Subscribe to Runner's World

Related Articles