Testicular Cancer New Zealand is using an eye-catching approach to raise awareness.
Did you know that April is Testicular Cancer Awareness Month?
Testicular Cancer New Zealand decided to make April synonymous with, well, testicles. The nonprofit organisation seeks to educate people about testicular cancer, promote awareness and support the men and their loved ones who are affected by it. They recently started a new campaign coined #GoBallsOut to raise awareness for the disease.
The group is encouraging people to go out on a run or walk, and create a giant ‘cock & balls’ (they said it, not us) on GPS apps such as MapMyWalk, Strava and Runtastic.
After participants create their masterpieces, they are encouraged to take a screenshot of their route and share it on Facebook, Instagram, or Twitter using “#GoBallsOut” to spread the message, and encourage others to do the same.
All this lewdness is not just for a laugh. Testicular cancer is the most common cancer affecting men between the ages of 15 to 39. By displaying these private pictures, the organisation hopes to encourage men to check themselves for symptoms and learn how to reduce their risk.
Below are just a few of the creations popping up on social media.
When culs-de-sac aren’t on your route.
A more abstract approach…
A genius choice of location… how meta!
Uh, no they didn’t run on water. Kayaks count.
We’re not sure what’s going on here. Sorry.
Check out Testicular Cancer New Zealand‘s short video that shows men how they can check themselves for symptoms of testicular cancer.